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SEO stands for Search Engine Optimization. It is the process of optimizing a website, its content and structure to increase its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more relevant to particular keywords or phrases that people are searching for on search engines like Google, Bing, and Yahoo. By optimizing a website for search engines, a website can improve its organic, non-paid, rankings and boost its visibility, traffic and ultimately gain more potential customers. SEO involves both creative and technical aspects such as On-page optimization, Off-page optimization, Keyword research, Link building, Content marketing, and website architecture. Ultimately, a strong SEO strategy can help websites generate more traffic, leads, and sales.