SEO stands for Search Engine Optimization. It is the process of optimizing a website, its content and structure to increase its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more relevant to particular keywords or phrases that people are searching for on search engines like Google, Bing, and Yahoo. By optimizing a website for search engines, a website can improve its organic, non-paid, rankings and boost its visibility, traffic and ultimately gain more potential customers. SEO involves both creative and technical aspects such as On-page optimization, Off-page optimization, Keyword research, Link building, Content marketing, and website architecture. Ultimately, a strong SEO strategy can help websites generate more traffic, leads, and sales.

FigureThis Marketing group, LLC can provide a variety of value adds to our small business clients, including:

1. Strategic planning: Small business consultants can assist with developing and implementing short-term and long-term strategies for growth and profitability.

2. Marketing and branding: Consultants can provide guidance on marketing tactics, branding and lead generation that reach target audiences effectively.

3. Process improvement: Consultants can identify inefficient processes, procedures, or systems and suggest streamlined improvements that save time and reduce costs.

4. Operational support: Consultants can analyze day-to-day business operations to identify areas of inefficiency, make recommendations, and help implement change.